Tom Ford White Patchouli Eau de Parfum Perfume

Apparently the Tom Ford White Patchouli Eau de Parfum Perfume is a woman’s perfume….

Tom Ford is a marketing genius to say the least, he targets women with his adverts and branding. However the same fragrances can be found in the men’s department. Tom Ford White Patchouli is a relevant example.

White patchouli is a scent I prefer to wear in the summer. I love it’s freshness and sweet smell. I always seem to wear it when wearing a white t-shirt or shorts.

White and camel coloured clothes also trigger me to draw for the patchouli. Am I the only one who associates fragrances with specific coloured clothing ?

The design of the bottle is beautiful. I would’ve loved to had said it’s appearance influences my decision to purchase it, but it never. It was actually a Christmas present from my sister. Thanks sis. quite similar to its beautiful bottle. It’s really sensual, this is enhanced by its fusion of Blonde woods and easter incense.”

“If there’s ever been a perfume I would describe as smelling sexy, this is it” Cynthia Stratford London

Some may think it’s peculiar to market a woman’s perfume and then place it in the mens section, in fact it would challenge any Business studies text book teaching on the marketing mix. However it has worked for them, their commands respect from all.